Cory Booker: Newark Mayor Uses Twitter and Muscle to Keep City Running

Some Newark residents used to think their Mayor's Twitter obsession was pure narcissism. Before this week's snow, I might have agreed.

But Mayor Corey Booker used non-stop tweets, as well as his own shoveling muscles, to keep Newark, New Jersey in business while the snow fell.

During the storm, residents fired off calls for help to @CoryBooker. In some cases, the mayor sent plows. In other cases he just showed up, shovel in hand.

A workable Business Continuity Plan has got to specify how you will communicate in an emergency. Mayor Booker's exploits are just one example of streamlined communications under adverse conditions.

Have that business continuity plan written yet? If not, this link will give you 5 Items to Consider Before Writing Your Plan.