What you reveal online can hurt you. And your company.
Two Domino's Pizza employees proved this dramatically when they filmed a gross-out video that went viral. The company was embarrased, and the employees sacked and charged with a felony.
Social Sentry, new software service from Teneros, allows employers to monitor an employee's online activities in real time. The software simply aggregates content from social networks to provide a heads up to potentially damaging information.
Because Social Sentry only gathers publicly available information, it doesn't seem to involve any privacy violations. Still, some folks may be unnerved to realize that the boss is tracking them so closely.
What do you think? Would you feel threatened if you were being tracked by Social Sentry, or is it a necessary tool to protect a business's reputation? Share your comments below.